Your sales team doesn’t know what your customers are buying. Or what they’re not.

Your business already holds valuable customer and purchasing information. But when it’s scattered across disconnected systems, opportunities get missed. We connect your CRM, ERP and back-office systems so you can grow existing accounts, improve forecasting and run a more efficient business.

Helping UK manufacturers and distributors grow through connected business systems

Find your revenue opportunities · Talk to an integration specialist

HubSpot Solution Partner · Pipedrive Elite Partner

What changes

How much revenue are you missing from customers you already have?

An illustration, not a forecast: for a business turning over £20m, a 2% uplift from existing customers is £400,000 a year. Connecting systems does not produce that on its own. It shows your team where to look.

Grow revenue from existing customers

Your next sales opportunity might already be a customer.

Your systems already know what each customer buys and how often. When that sits in the ERP and nobody in sales can see it, these go unnoticed:

Customers whose spending is declining
Accounts that have stopped ordering
Customers who may be ready to reorder
Product categories they haven’t bought from you
High-value accounts getting too little attention

Find your revenue opportunities

Connect your business systems

Your systems should talk to each other.

Your people shouldn’t spend their week moving information between systems, or depend on one person’s spreadsheet. Connecting them reduces duplicate data entry, keeps agreed records synchronised and automates the repetitive transfers between systems.

Order history for sales, without asking finance
Less duplicate data entry
Less reliance on spreadsheets and individual knowledge

See CRM and ERP integration

Give everyone a complete customer view

Sales, finance and operations should be working from the same information.

Your sales forecast says one thing. Your order book says another. Finance has a third version. We connect the systems behind those numbers so your management team can make decisions using consistent, up-to-date information.

Consistent customer information across departments
More confidence in the sales forecast
Account performance visible to management
Fewer reports built by hand

See CRM reporting

How it works

Connected systems. Better decisions. More sales.

Your ERP remains the system of record. Your CRM gives sales the information they need. Flowbird connects sales with the rest of your business and automates the repetitive transfers between systems.

Your business systems
Your ERP, accounts and back-office systems.
- Orders
- Invoices
- Products
- Stock
- Pricing
- Customer accounts
Flowbird connects them
The information sales needs, moved across and kept up to date on a schedule or as it changes.
- Customer records matched across systems
- Orders and invoices on the account
- Agreed records kept synchronised
In HubSpot or Pipedrive, your sales team can:
- Identify customers buying less
- Spot repeat purchasing opportunities
- Find cross-selling opportunities
- Manage accounts with the full picture
- Reduce duplicate administration
- Forecast from real orders

Most information moves one way, from your ERP to your CRM. Where it helps, customer and contact details are kept in step both ways.

The evidence

Real integrations. Real business problems solved.

Connecting systems only matters when it delivers real business value. Here are three examples of how we’ve helped businesses connect their systems, improve visibility and reduce unnecessary administration.

UK distribution business
Customer records kept in step, with far less retyping.
The problem
The same customers were kept up to date by hand in two systems, so every new customer added administration.
The result
Less administration and better data, because each customer is written once.
Winner, Creative, Digital & Innovation Award, Ashford Business Awards 2025
CRM
HubSpot
Connected to
Sage 200, on-premises
What was built
A secure connection that brings customer and company records from Sage 200 into HubSpot automatically.
Read how it works
UK property services business
Won deals become draft invoices in one click.
The problem
Invoices were retyped from closed deals, which took time and made invoicing inconsistent.
The result
Draft invoices created from the deal, with fewer errors and consistent references.
CRM
Pipedrive
Connected to
Xero, using Make
What was built
One click on a Pipedrive deal creates the draft invoice in Xero, with the reference built to the finance team’s rules.
Read the case study
Waste and recycling services · Countrystyle Recycling
Growth absorbed without letting service slip.
- £4.2m growth reported
- 1,500+ new customers
- 99.7% on-time service held
The problem
Quoting and customer data could not keep pace with growth, putting service levels at risk.
The result
The connected systems helped the business take on the growth it reported, and the new customers that came with it, while service delivery stayed on time.
CRM
HubSpot
Connected to
Knack (quoting) and Make
What was built
A reworked HubSpot, a tailored quoting process and automated hand-offs into service delivery.
Read the case study

See all case studies

Industries

Built for the way manufacturers and distributors sell.

The systems differ by sector, and so do the questions the sales team needs answered.

Manufacturing and engineering

Your factory knows what customers order. Does your sales team?

Quotes in the ERP, orders in production and the sales team working from memory. With an ERP such as Sage 200, Sage 50 or TidyERP connected, the account shows:

Open quotes and the orders they became
What each customer has bought, by product family
Product and price information from the ERP
Order status, without phoning production

See manufacturing and engineering

Wholesale and distribution

Know what your customers are buying. And what they’re not.

Thousands of accounts, most ordering steadily, which is why a slow decline goes unseen. With the order system or ERP connected, reps see:

Accounts spending less than last year
Customers overdue for their usual reorder
Product categories each customer hasn’t bought from you
Stock and price list on the account

See wholesale and distribution

Packaging and printing

Turn repeat orders and customer data into more sales.

Revenue built on repeat jobs and call-offs, with the detail held in the MIS. With a print MIS such as Tharstern connected, account managers see:

Each customer’s usual reorder cycle
Estimates and quotes with no reply
Call-offs against the agreed volumes
Job status from production

See packaging and printing

CRM & ERP Opportunity Audit

Find out where disconnected systems are holding back your business.

A practical, low-risk first step. In two weeks the audit shows what your customer information can and cannot tell sales and management today, the opportunities it points to and the improvements worth making first. Afterwards you decide what to do with it: act on it yourself, with another partner, or with Flowbird. It does not need access to your ERP or analyse your order history; it tells you whether your systems could show those opportunities, and what that would take.

Your CRM data checked: duplicates, gaps, ownership and the reporting it can carry
One revenue-critical process mapped end to end, such as quote to order
What your platform’s AI features could read today
The three to five automations or agents worth building first
A written report you keep, ending in a plain go or no-go

£750 + VAT | Two weeks

Book your opportunity audit

It starts with a free discovery call, so the scope is agreed first. The audit finds what is there; it cannot promise a figure for lost revenue, and if fixing something isn’t worth it, the report says so.

Trusted by the businesses that make and move the stock.

Unedited, from the Pipedrive Marketplace, and all five stars.

“We needed an agile CRM system for BD, Marketing and Sales, that was easy to use and a single source of information for reporting, insights and next steps, as well as being able to run effective campaigns. Flowbird were our go-to-partner as they offered an end-to-end solution, from seamless data migration to training. We engaged with many roles within Flowbird and found them all to be incredibly knowledgeable in their respective fields. We are very happy with the results and continued support!”
Christina Raxworthy, Brookes-SCS

“We've had a great experience working with Flowbird on our Pipedrive CRM setup and ongoing support. Hanne and the team have been knowledgeable, responsive, and easy to work with throughout the entire process. From the initial setup and training through to automation and reporting support, they've helped us get far more value from Pipedrive and improve the efficiency of our sales and customer management processes.”
David Gourlay, Janitorial Express

“Our company has had an incredibly positive experience with Flowbird. The integration was smooth and using Pipedrive as our CRM has helped improve our sales process efficiency significantly. The setup was straightforward, and the overall user experience has been incredibly reliable and intuitive. Hanne Jessen has been instrumental in training our team and supporting various levels of understanding. I would highly recommended for teams using Pipedrive.”
Kate Ammirato, Jangro Network Ltd

“Very helpful, friendly and easy. Solved the problem required to be fixed.”
Dan Edwards, Spraylat International Ltd

“Having no experience in transitioning CRMs I was lacking the confidence to give it a go myself. We decided to go with Flowbird to assist us and it couldn't have gone any better! Super informative and professional from start to finish and completed quicker than anticipated. I wouldn't hesitate to recommend Flowbird to anyone looking for help.”
Adam Halling, Welsh Oak Frame

“We had a really positive experience working with Hanne and the Flowbird team on our Pipedrive setup and training. From the beginning, Hanne was friendly, approachable and always happy to help with any questions we had throughout the process. The implementation was smooth and well organised, and the training sessions were really useful in helping the team get comfortable using the system day to day.”
Hannah Smith, Braithwaite Energy

“The support and training that we received from Flowbird was hugely helpful during our Pipedrive set-up phase. Hanne and the team were a pleasure to work with: they quickly grasped our detailed requirements and presented the configuration options and workflow automations clearly. I would highly recommend their services as a means of getting the most from Pipedrive's features.”
Kerri Bates, Synaptec Ltd

Common questions.

Who does Flowbird work with?

UK manufacturers, engineering businesses, wholesalers and distributors, mostly with 10 to 250 staff, that run HubSpot or Pipedrive beside an ERP, an accounts package or a print MIS.

Which systems can you connect to HubSpot and Pipedrive?

Flowbird has connected HubSpot and Pipedrive to Sage 200, Sage 50, Xero, TidyERP, the Linnworks order system and the Tharstern print MIS. Other ERPs, Odoo among them, can usually be connected where they offer an API. The discovery call is where we find out what yours exposes.

Which integration tool do you use?

Whichever suits the job: a native connector, Make, n8n, BPA Platform or custom code. The choice depends on your systems, your volumes and your budget, and it is explained before anything is built.

Are you an ERP partner?

No. Flowbird works alongside your ERP partner rather than replacing them. They look after the ERP; we connect it to HubSpot or Pipedrive and keep the agreed customer records consistent between the two.

What is the CRM & ERP Opportunity Audit?

A fixed-price, two-week review of what your customer data can tell your sales team today. It maps one revenue-critical process end to end, ranks what is worth fixing and ends in a plain go or no-go. It does not need access to your ERP or analyse ERP data. The report is yours to keep, whether or not anything follows.

What happens after the audit?

If you go ahead, the same team does the work, through a 90-Day Improvement Programme or as your ongoing CRM team. If the audit says something is not worth fixing, it says so.

Find out where disconnected systems are costing you time and sales.

While the CRM and the ERP stay apart, the cost is quiet but real, and it lands in the same places in most manufacturers and distributors. The CRM & ERP Opportunity Audit shows where it falls in your business, what is worth fixing first and whether it is worth fixing at all. It starts with a free discovery call.

Hours spent rekeying customers, orders and invoices between systems
Customers buying less, noticed only at the annual review
Quotes left to go cold, because nobody owns the follow-up
A forecast built on opinion rather than on orders

Find your revenue opportunities · Talk to an integration specialist

Or pick who you speak to. Book time with any of them directly, rather than being introduced once and handed to somebody else.

Jason Rainbird, Founder & Managing Director
Rebecca Alksnitis, Commercial Director
Emma Everest, Client Services Director
Harvard Fitzmaurice, CRM Sales Consultant
Ty Christian, CRM Sales Consultant

Meet the whole team