Flowbird

Five tiers, from Sparrow to Osprey

Five tiers, from £750 to £8,500 a month. Every service is available at every tier: what changes is how much is included each month and how proactively we manage it.

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Flowbird's managed service is a fixed monthly investment rather than a bill that arrives after the work. The monthly fee sets the tier, and the tier sets how much is included, how proactively we manage it and how fast we respond.

No timesheets. No scope conversations mid-month. One invoice per month, and the work continues whether or not anybody remembered to ask for it.

All services - CRM Data Cleaning, CRM Data Migration, CRM Data Enrichment, CRM Data Health, CRM Data Integration, CRM Data Rescue, CRM Discovery, CRM Onboarding, CRM Automation, CRM Reporting, CRM Training, and CRM Optimisation - are available at every tier. The difference is how proactively Flowbird manages them and how much work is included each month.

What each tier includes

Flowbird managed service tiers compared, by monthly investment and what is included
Feature	Sparrow£750per month	Swift£1,500per month	Kestrel£3,000per month	Falcon£5,000per month	Osprey£8,500per month
Best for	Occasional data support and a reliable agency relationship	Regular needs and monthly visibility, short of a managed programme	Flowbird owning the data health agenda and bringing recommendations	CRM central to commercial operations, with a dedicated account lead	Businesses that would otherwise hire a CRM director or data lead
Service model	Reactive	Reactive, with light proactive	Proactive managed service	Fully managed	Embedded partner
Response time	3 business days	2 business days	1 business day	Same day	Priority same day
Account call	Quarterly	Monthly	Monthly, plus a written report	Bi-weekly, plus a comprehensive report	Weekly, plus the full reporting suite
Data health report	Quarterly	Monthly	Monthly, with the actions taken	Monthly, with trend analysis	Board-level reporting
Deduplication	On request	On request	Monthly run	Full proactive programme	Continuous, in real time
Enrichment	On request	Light, where gaps are found	Monthly programme	Full proactive programme	Continuous, in real time
Discovery, onboarding, automation and optimisation	On request	On request	Included	Included	Included
AI readiness	Not included	Not included	Assessment	Assessment and roadmap	Full implementation support
Governance standards	Not included	Not included	Maintained	Maintained	Full strategic ownership
Dedicated people	Not included	Not included	Not included	Dedicated account lead	Dedicated resource, with priority escalation

Kestrel is the tier where the relationship changes. Below Kestrel, Flowbird responds to what you ask for. At Kestrel and above, Flowbird owns the data health agenda.

A legacy rate below £750 per month is available in specific circumstances for existing clients. Contact your account manager for details.

Talk to us about which tier fits: contact us.

Looking for a one-off project instead?

Not everything belongs on a retainer. A CRM setup, a migration or a single automation build has a defined scope and a fixed price, and those are set out on the packages page. Plenty of clients start with one and move onto a retainer once the system is live.